Backlinks are the incoming links to a webpage or website. It is actually a link that comes from a web entity like website, webpage, article directory, web directory etc and is received by another web entity. Search engine treats a backlink as a positive vote to the corresponding web entity. At past search engine like google used the numbers of backlinks to determine the page rank. Some wicked people misused this technique to increase their page rank. So search engine changed their algorithm to find out if the backlinks are related to the site. It is heard that Google penalizes the site if the backlinks are unrelated.
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